University Manager magazine has a controlled circulation of 4,000 with a pass-along readership of over 12,000* which includes all senior administrators and managers.
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Founded in 1937, the Canadian Association of University Business Officers (CAUBO) is a non-profit professional organization representing senior administrators and financial officers at more than 140 universities and affiliated colleges across Canada. In its role as CAUBO’s official publication, University Manager provides a national perspective on matters related to higher education administration in quarterly issues including a spring issue that focuses on the CAUBO National Conference & Trade Show.
As a staunch supporter of and contributor to Canada’s universities and colleges, you and your company have a vested interest in their well being. I can assure you that CAUBO, representing thousands of senior university and college administrators from coast to coast, shares that desire to make our post-secondary educational institutions as strong, vibrant and progressive as possible.
To that end, our Association’s quarterly magazine - University Manager - plays a vital role in the building and strengthening process. From providing timely news and dealing with important issues to helping our members become better prepared to meet the challenges they face, University Manager is truly an important and highly-valued communications vehicle.
While we ensure that our magazine fulfills its important responsibilities, I urge you to take full advantage of its potential to effectively promote your company’s products and services, and to demonstrate your commitment to, and support of, Canada’s universities and colleges. If you are currently a regular advertiser in University Manager, we thank you. If you have yet to make the most of this opportunity, please consider including us in your marketing plans for the year ahead. It will definitely benefit all concerned.
University Manager plays a vital role in the building and strengthening process. From providing timely news and dealing with important issues to helping our members become better prepared to meet the challenges they face, University Manager is truly an important and highly-valued communications vehicle.
With print and electronic communication operating hand-in-hand, you can take advantage of the fact that University Manager is also available online in a highly interactive format.
Flip-through pages, the sounds of turning pages, and even shading along the spine all enhance your reading experience. This is the world’s first full html5 solution on the market giving you the same interactive experience as the flash version. In addition to the book layout, you can also select a presentation view that presents single pages rather than the traditional double page layout.
There are fewer magazines and print newsletters in the mail, so more attention is paid to each piece.
WHAT'S OLD IS NEW AGAIN
As social media progresses, online content and iPad applications may be overwhelming. More and more people are attempting to disconnect themselves from digital media, feeling overwhelmed by the sheer volume. Many marketers are continuing to leverage print as something of value in their marketing mix.
PRINT STILL EXCITES PEOPLE
The printed word is still perceived as more credible to many people than anything on the web.
NO AUDIENCE DEVELOPMENT COSTS
Distributed directly to membership or subscriber lists that are continually updated, print magazines enable advertisers to effectively reach a current and accurate target audience. There are no mailing list development, maintenance or retention costs for advertisers in these printed publications.
TOP 10 REASONS WHY ADVERTISERS USE MAGAZINES