Looking to reach the key decision makers at over 140 universities and colleges across Canada?
University Manager magazine has a controlled circulation of 4,000 with a pass-along readership of over 12,000* which includes all senior administrators and managers.
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Dear prospective advertiser,
University Manager is an invaluable communication resource.
As a staunch supporter of and contributor to Canada’s universities and colleges, you and your company have a vested interest in their well being. I can assure you that CAUBO, representing thousands of senior university and college administrators from coast to coast, shares that desire to make our post-secondary educational institutions as strong, vibrant and progressive as possible.
To that end, our Association’s quarterly magazine - University Manager - plays a vital role in the building and strengthening process. From providing timely news and dealing with important issues to helping our members become better prepared to meet the challenges they face, University Manager is truly an important and highly-valued communications vehicle.
While we ensure that our magazine fulfills its important responsibilities, I urge you to take full advantage of its potential to effectively promote your company’s products and services, and to demonstrate your commitment to, and support of, Canada’s universities and colleges. If you are currently a regular advertiser in University Manager, we thank you. If you have yet to make the most of this opportunity, please consider including us in your marketing plans for the year ahead. It will definitely benefit all concerned.
Sincerely,
Nathalie Laporte
Executive Director
Be A Part of University Manager
University Manager plays a vital role in the building and strengthening process. From providing timely news and dealing with important issues to helping our members become better prepared to meet the challenges they face, University Manager is truly an important and highly-valued communications vehicle.
EXTRA ONLINE EXPOSURE!
Ads placed in The Journal will APPEAR ONLINE AT NO EXTRA COST!
Interactive Edition Available Online
With print and electronic communication operating hand-in-hand, you can take advantage of the fact that University Manager is also available online in a highly interactive format.
Flip-through pages, the sounds of turning pages, and even shading along the spine all enhance your reading experience. This is the world’s first full html5 solution on the market giving you the same interactive experience as the flash version. In addition to the book layout, you can also select a presentation view that presents single pages rather than the traditional double page layout.
Why Print Continues To Make An Impression
GETTING ATTENTION
There are fewer magazines and print newsletters in the mail, so more attention is paid to each piece.
WHAT'S OLD IS NEW AGAIN
As social media progresses, online content and iPad applications may be overwhelming. More and more people are attempting to disconnect themselves from digital media, feeling overwhelmed by the sheer volume. Many marketers are continuing to leverage print as something of value in their marketing mix.
PRINT STILL EXCITES PEOPLE
The printed word is still perceived as more credible to many people than anything on the web.
NO AUDIENCE DEVELOPMENT COSTS
Distributed directly to membership or subscriber lists that are continually updated, print magazines enable advertisers to effectively reach a current and accurate target audience. There are no mailing list development, maintenance or retention costs for advertisers in these printed publications.
TOP 10 REASONS WHY ADVERTISERS USE MAGAZINES
- Magazines and magazine ads capture focused attention: The focused process of magazine reading leads to less media multi-tasking, ensuring single-minded attention to advertising.
- Magazine advertising is targeted: Magazines engage readers in very personal ways. There is a magazine for every profession, industry and personal interest. Use magazines to reach your target audience in a meaningful way.
- Magazine advertising is relevant and welcomed: Consumers value magazine advertising, reading it almost as much as the editorial itself. The ads are accepted as an essential part of the magazine mix.
- Magazines are credible: Consumers trust magazines so much that they are the leading sources of information that readers recommend by word-of-mouth to others.
- Magazines offer a lasting message: Ads keep working 24/7. They provide a lasting, durable message with time to study a brand’s benefits.
- Magazines deliver brand relevant imagery: Magazine editorial imbues ads with brand relevant imagery, associations and a frame of reference that delivers greater reader receptivity to brand ads.
- Magazine advertising drives web searches and visits: Magazines are where consumers go for ideas and inspiration. That is why magazine ads are leading influencers, driving readers to advertiser websites and to start a search.
- Magazines drive the purchase funnel: Magazines are effective across all stages of the purchase funnel, especially brand favorability and purchase consideration – the most sought after metrics that are the hardest to sway.
- Magazine advertising enhances ROI: Allocating more ad dollars to magazines in the marketing mix improves marketing and advertising return on investment (ROI).
- Magazines sell: Study after study prove that magazines help drive sales objectives, as a stand alone medium or in combination with others. Over half of readers act on exposure to magazine ads.