Looking to reach optometric physicians in New Jersey?
Eye on New Jersey has a circulation of approximately 1,100 copies with a pass-along readership of 3,300*. It is distributed to all members of the New Jersey Society of Optometric Physicians (NJSOP), as well as key industry leaders across New Jersey.
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To our valued associates and stakeholders in the New Jersey optometric profession,
We trust that you have seen our wonderful new membership magazine ‘EYE ON NEW JERSEY’ … the official publication of the NJSOP.
Issued to our entire membership state-wide in attractive, easy-to-read and convenient print and electronic formats, we believe that we have taken the next step in elevating our communication efforts as well as our prestige as an organization.
Now, we need your active participation. In order to continually enhance ‘EYE ON NEW JERSEY’ as an educational and informational tool, while also maintaining its economic viability, we need companies like yours to utilize the magazine to convey your advertising message to our members.
Not only will your advertising enhance the value of the magazine with our readers by keeping them
informed of the latest products and services available, but it is also an ideal opportunity to
enhance your marketing efforts throughout the profession.
When a representative of our publishing company contacts you, please consider
‘EYE ON NEW JERSEY’ as an important and consistent part of your marketing strategy.
Thank you.
Keira Boertzel-Smith, JD
Executive Director
NJSOP
We invite you to be a part of our important industry magazine!
In order to continually enhance ‘EYE ON NEW JERSEY’ as an educational and informational tool, while also maintaining its economic viability, we need companies like yours to utilize the magazine to convey your advertising message to our members.
Not only will your advertising enhance the value of the magazine with our readers by keeping them informed of the latest products and services available, but it is also an ideal opportunity to enhance your marketing efforts throughout the profession.
EXTRA ONLINE EXPOSURE!
Ads placed in Eye On New Jersey will APPEAR ONLINE AT NO EXTRA COST!
Interactive Edition Available Online
With print and electronic communication operating hand-in-hand, you can take advantage of the fact that Eye on New Jersey is also available online in a highly interactive format.
Flip-through pages, the sounds of turning pages, and even shading along the spine all enhance your reading experience. This is the world’s first full html5 solution on the market giving you the same interactive experience as the flash version. In addition to the book layout, you can also select a presentation view that presents single pages rather than the traditional double page layout.
To experience Eye on New Jersey online, visit www.njsop.org
Why Print Continues To Make An Impression
GETTING ATTENTION
There are fewer magazines and print newsletters in the mail, so more attention is paid to each piece.
WHAT'S OLD IS NEW AGAIN
As social media progresses, online content and iPad applications may be overwhelming. More and more people are attempting to disconnect themselves from digital media, feeling overwhelmed by the sheer volume. Many marketers are continuing to leverage print as something of value in their marketing mix.
PRINT STILL EXCITES PEOPLE
The printed word is still perceived as more credible to many people than anything on the web.
NO AUDIENCE DEVELOPMENT COSTS
Distributed directly to membership or subscriber lists that are continually updated, print magazines enable advertisers to effectively reach a current and accurate target audience. There are no mailing list development, maintenance or retention costs for advertisers in these printed publications.
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