Looking to reach denturists across Canada?
Denturism Canada/Denturologie Canada is the official publication of The Denturist Association of Canada, reaching a controlled circulation of 2,300 professionals with a pass-along readership exceeding 6,900*. Distributed to all provincial and territorial association members, leaders of denturist organizations in the U.S. and abroad, as well as heads of educational departments and other key influencers within the field, this authoritative magazine offers unparalleled access to a highly engaged and targeted audience.
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A Message from the President
To that end, our association’s magazine, Denturism Canada/Denturologie Canada, plays a vital role in the building and strengthening process, from providing timely and relevant industry and association news to dealing with important issues and helping our members become better prepared for meeting the challenges they face every day. Denturism Canada/Denturologie Canada is truly an important communication vehicle. The feedback we continually receive from our members and readers is that the magazine is well received, appreciated and highly valued. As we strive to ensure that our journal fulfills its important responsibilities, I ask you to take full advantage of its potential to effectively promote your company’s products and services and to demonstrate your commitment to and support of both the industry and our association. If you are currently a regular advertiser in Denturism Canada/Denturologie Canada, we thank you. If you have yet to make the most of this opportunity, we sincerely encourage you to include us in your marketing plans for the year ahead. It is definitely a win-win situation for all concerned. Jaro Wojcicki Jr., DD |
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As a staunch supporter of and contributor to the denturism industry, we know that your company has a vested interest in its well-being. In my position as President of The Denturist Association of Canada, I can assure you that we share the desire to make it as strong, vibrant and progressive as possible.
We invite you to be a part of our important industry magazine!
Denturism Canada/Denturologie Canada has a controlled circulation of 2,300 with a pass-along readership of over 6,900*. It is distributed to all Provincial/Territorial association members, leaders of denturist organizations in the U.S. and overseas as well as heads of educational departments and other key people selected by the association.
EXTRA ONLINE EXPOSURE!
Ads placed in the Denturism Canada/Denturologie Canada magazine will APPEAR ONLINE AT NO EXTRA COST!
Interactive Edition Available Online
With print and electronic communication operating hand-in-hand, you can take advantage of the fact that Denturism Canada/Denturologie Canada will be available online in a highly interactive format.
A user-friendly, interactive Media Rich PDF format that includes:
- Active hyperlinks to all websites and emails contained in the publication
- Active links to the specific stories from the front cover and contents page
- Active links to advertiser websites from their ads
VISIT US ONLINE:
www.denturist.org
Why Print Continues To Make An Impression
GETTING ATTENTION
There are fewer magazines and print newsletters in the mail, so more attention is paid to each piece.
WHAT'S OLD IS NEW AGAIN
As social media progresses, online content and iPad applications may be overwhelming. More and more people are attempting to disconnect themselves from digital media, feeling overwhelmed by the sheer volume. Many marketers are continuing to leverage print as something of value in their marketing mix.
PRINT STILL EXCITES PEOPLE
The printed word is still perceived as more credible to many people than anything on the web.
NO AUDIENCE DEVELOPMENT COSTS
Distributed directly to membership or subscriber lists that are continually updated, print magazines enable advertisers to effectively reach a current and accurate target audience. There are no mailing list development, maintenance or retention costs for advertisers in these printed publications.
TOP 10 REASONS WHY ADVERTISERS USE MAGAZINES
- Magazines and magazine ads capture focused attention: The focused process of magazine reading leads to less media multi-tasking, ensuring single-minded attention to advertising.
- Magazine advertising is targeted: Magazines engage readers in very personal ways. There is a magazine for every profession, industry and personal interest. Use magazines to reach your target audience in a meaningful way.
- Magazine advertising is relevant and welcomed: Consumers value magazine advertising, reading it almost as much as the editorial itself. The ads are accepted as an essential part of the magazine mix.
- Magazines are credible: Consumers trust magazines so much that they are the leading sources of information that readers recommend by word-of-mouth to others.
- Magazines offer a lasting message: Ads keep working 24/7. They provide a lasting, durable message with time to study a brand’s benefits.
- Magazines deliver brand relevant imagery: Magazine editorial imbues ads with brand relevant imagery, associations and a frame of reference that delivers greater reader receptivity to brand ads.
- Magazine advertising drives web searches and visits: Magazines are where consumers go for ideas and inspiration. That is why magazine ads are leading influencers, driving readers to advertiser websites and to start a search.
- Magazines drive the purchase funnel: Magazines are effective across all stages of the purchase funnel, especially brand favorability and purchase consideration – the most sought after metrics that are the hardest to sway.
- Magazine advertising enhances ROI: Allocating more ad dollars to magazines in the marketing mix improves marketing and advertising return on investment (ROI).
- Magazines sell: Study after study prove that magazines help drive sales objectives, as a stand alone medium or in combination with others. Over half of readers act on exposure to magazine ads.