Canadian Property Valuation has a controlled circulation of 5,500 with a pass-along readership of over 16,500
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As the official magazine of the Appraisal Institute of Canada, Canadian Property Valuation is committed to providing technical and educational information on business practices, technology, trends, new products/services, legal and legislative issues that affect professionals in the real estate appraisal industry throughout Canada.
The readership of Canadian Property Valuation is a controlled circulation of 5,500 and covers the entire Canadian marketplace. The readership includes all designated and candidate members of the Appraisal Institute of Canada. Canadian Property Valuation reaches the entire spectrum of the professional appraisal market - from independent appraisers to staff appraisers employed by private firms, public agencies and financial institutions. This qualified readership is made up of key decision makers with buying authority and influence. All copies of each issue are individually addressed to name, job title and company:
With print and electronic communication operating hand-in-hand you can take advantage of the fact that Canadian Property Valuation magazine is also available online in a highly interactive format.
Flip-through pages, the sounds of turning pages, and even shading along the spine all enhance your reading experience. This is the world’s first full html5 solution on the market giving you the same interactive experience as the flash version. In addition to the book layout, you can also select a presentation view that presents single pages rather than the traditional double page layout.
WHY PRINT CONTINUES TO MAKE AN IMPRESSION
There are fewer magazines and print newsletters in the mail, so more attention is paid to each piece.
WHAT'S OLD IS NEW AGAIN
As social media progresses, online content and iPad applications may be overwhelming. More and more people are attempting to disconnect themselves from digital media, feeling overwhelmed by the sheer volume. Many marketers are continuing to leverage print as something of value in their marketing mix.
PRINT STILL EXCITES PEOPLE
The printed word is still perceived as more credible to many people than anything on the web.
NO AUDIENCE DEVELOPMENT COSTS
Distributed directly to membership or subscriber lists that are continually updated, print magazines enable advertisers to effectively reach a current and accurate target audience. There are no mailing list development, maintenance or retention costs for advertisers in these printed publications.
TOP 10 REASONS WHY ADVERTISERS USE MAGAZINES
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