WHY PRINT CONTINUES TO MAKE AN IMPRESSION
GETTING ATTENTION
There are fewer magazines and print newsletters in the mail, so more attention is paid to each piece.
WHAT'S OLD IS NEW AGAIN
As social media progresses, online content and iPad applications may be overwhelming. More and more people are attempting to disconnect themselves from digital media, feeling overwhelmed by the sheer volume. Many marketers are continuing to leverage print as something of value in their marketing mix.
PRINT STILL EXCITES PEOPLE
The printed word is still perceived as more credible to many people than anything on the web.
NO AUDIENCE DEVELOPMENT COSTS
Distributed directly to membership or subscriber lists that are continually updated, print magazines enable advertisers to effectively reach a current and accurate target audience. There are no mailing list development, maintenance or retention costs for advertisers in these printed publications.
TOP 10 REASONS WHY ADVERTISERS USE MAGAZINES
- Magazines and magazine ads capture focused attention: The focused process of magazine reading leads to less media multi-tasking, ensuring single-minded attention to advertising.
- Magazine advertising is targeted: Magazines engage readers in very personal ways. There is a magazine for every profession, industry and personal interest. Use magazines to reach your target audience in a meaningful way.
- Magazine advertising is relevant and welcomed: Consumers value magazine advertising, reading it almost as much as the editorial itself. The ads are accepted as an essential part of the magazine mix.
- Magazines are credible: Consumers trust magazines so much that they are the leading sources of information that readers recommend by word-of-mouth to others.
- Magazines offer a lasting message: Ads keep working 24/7. They provide a lasting, durable message with time to study a brand’s benefits.
- Magazines deliver brand relevant imagery: Magazine editorial imbues ads with brand relevant imagery, associations and a frame of reference that delivers greater reader receptivity to brand ads.
- Magazine advertising drives web searches and visits: Magazines are where consumers go for ideas and inspiration. That is why magazine ads are leading influencers, driving readers to advertiser websites and to start a search.
- Magazines drive the purchase funnel: Magazines are effective across all stages of the purchase funnel, especially brand favorability and purchase consideration – the most sought after metrics that are the hardest to sway.
- Magazine advertising enhances ROI: Allocating more ad dollars to magazines in the marketing mix improves marketing and advertising return on investment (ROI).
- Magazines sell: Study after study prove that magazines help drive sales objectives, as a stand alone medium or in combination with others. Over half of readers act on exposure to magazine ads.
The Summer issue of GO with THE FLOW is the official show guide to the Association’s Annual Conference and Trade Show. More than 300 delegates will be attending to check out the latest technologies for the water and wastewater industry manufactured and distributed by over 50 exhibitors!