The only officially endorsed publication of the Port Management Association of the Caribbean
Portside Caribbean has a controlled circulation of approximately 1,000 with a pass-along readership of over 3,000
Jump to Advertising Rates View Digital Edition
About Portside Caribbean
The expansion of cargo volume following the current expansion of the Panama Canal has brought all port facilities in the Caribbean and Latin America into sharp focus. The ports of the Caribbean islands and in the lands of South and Central America will provide the region with opportunities to expand physically and economically to handle the increased volume of cargo expected.
Portside Caribbean has taken on the task of concentrating on all ports in the Caribbean and Latin America. In this regard, the publication will be presenting articles, features and opinions which will empower port managers and expand discussion about Caribbean and Latin American marine port issues, trends and developments.
Publication editor Mike Jarrett, Caribbean journalist and media consultant, has been assembling an editorial team of experts in various disciplines. Collectively they will cover every aspect of marine port operations in the Caribbean and Latin America. Portside Caribbean, the officially endorsed publication of the Port Management Association of the Caribbean (PMAC), will be the authoritative publication about the growing marine port operations in the Caribbean and Latin America.
EDITORIAL DEPARTMENTS
The Editorial span of Portside Caribbean has been arranged in the following departments:
- Executive strategic management
- Terminal operations and service delivery
- Warehouse management
- Performance management
- Automation and software
- Hardware and maintenance systems
- Customer care
- Health and safety
- Dangerous goods and hazardous materials
- Public Policy and Port Development
Be A Part Of Our Important Industry Magazine!
Portside Caribbean presents information and analysis relevant to the efficient operations of ports and terminals. It empowers and informs and, in so doing, targets seaport and marine terminal operators; port authorities, port systems managers, governments and quasi-government bodies, and multilateral trade organizations. Target groups also include the wider port community and all port users including operators of ships; as well as entities which supply equipment or services.
Portside Caribbean’s editorial coverage promotes and facilitates the sharing of experience, ideas, best practices in port and terminal operations and service delivery; and, training and development of human resource capability.
EXTRA ONLINE EXPOSURE!
Ads placed in PORTSIDE CARIBBEAN will APPEAR ONLINE AT NO EXTRA COST!
Interactive Edition Available Online
With print and electronic communication operating hand-in-hand you can take advantage of the fact that Portside Caribbean magazine is also available online in a highly interactive format.
Flip-through pages, the sounds of turning pages, and even shading along the spine all enhance your reading experience. This is the world’s first full html5 solution on the market giving you the same interactive experience as the flash version. In addition to the book layout, you can also select a presentation view that presents single pages rather than the traditional double page layout.
Print Advantage
WHY PRINT CONTINUES TO MAKE AN IMPRESSION
GETTING ATTENTION
There are fewer magazines and print newsletters in the mail, so more attention is paid to each piece.
WHAT'S OLD IS NEW AGAIN
As social media progresses, online content and iPad applications may be overwhelming. More and more people are attempting to disconnect themselves from digital media, feeling overwhelmed by the sheer volume. Many marketers are continuing to leverage print as something of value in their marketing mix.
PRINT STILL EXCITES PEOPLE
The printed word is still perceived as more credible to many people than anything on the web.
NO AUDIENCE DEVELOPMENT COSTS
Distributed directly to membership or subscriber lists that are continually updated, print magazines enable advertisers to effectively reach a current and accurate target audience. There are no mailing list development, maintenance or retention costs for advertisers in these printed publications.
TOP 10 REASONS WHY ADVERTISERS USE MAGAZINES
- Magazines and magazine ads capture focused attention: The focused process of magazine reading leads to less media multi-tasking, ensuring single-minded attention to advertising.
- Magazine advertising is targeted: Magazines engage readers in very personal ways. There is a magazine for every profession, industry and personal interest. Use magazines to reach your target audience in a meaningful way.
- Magazine advertising is relevant and welcomed: Consumers value magazine advertising, reading it almost as much as the editorial itself. The ads are accepted as an essential part of the magazine mix.
- Magazines are credible: Consumers trust magazines so much that they are the leading sources of information that readers recommend by word-of-mouth to others.
- Magazines offer a lasting message: Ads keep working 24/7. They provide a lasting, durable message with time to study a brand’s benefits.
- Magazines deliver brand relevant imagery: Magazine editorial imbues ads with brand relevant imagery, associations and a frame of reference that delivers greater reader receptivity to brand ads.
- Magazine advertising drives web searches and visits: Magazines are where consumers go for ideas and inspiration. That is why magazine ads are leading influencers, driving readers to advertiser websites and to start a search.
- Magazines drive the purchase funnel: Magazines are effective across all stages of the purchase funnel, especially brand favorability and purchase consideration – the most sought after metrics that are the hardest to sway.
- Magazine advertising enhances ROI: Allocating more ad dollars to magazines in the marketing mix improves marketing and advertising return on investment (ROI).
- Magazines sell: Study after study prove that magazines help drive sales objectives, as a stand alone medium or in combination with others. Over half of readers act on exposure to magazine ads.
The Summer issue of GO with THE FLOW is the official show guide to the Association’s Annual Conference and Trade Show. More than 300 delegates will be attending to check out the latest technologies for the water and wastewater industry manufactured and distributed by over 50 exhibitors!