Expand Your Reach to Trenchless Professionals Across Alberta, Saskatchewan & Manitoba!

The Northwest Trenchless Journal is the official bi-annual print publication of the Northwest Chapter of the North American Society for Trenchless Technology (NASTT). Unlike digital-only alternatives, our journal is delivered in print directly to the desks of 2,000 key decision-makers throughout Manitoba, Saskatchewan, and Alberta. Our readership includes contracting firms, government and public works officials, engineering firms, utility companies, industrial facilities, and other key stakeholders in the trenchless technology industry. In addition to print, the Northwest Trenchless Journal is also available online, expanding your reach even further to engage readers wherever they are. Connect directly with the professionals shaping the future of trenchless innovation—place your advertisement in the Northwest Trenchless Journal today!

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Be a part of the Trenchless Journal

Dear colleague,

As someone directly involved in the practice and advancement of the trenchless technology profession here in Western Canada, I know that you and your company have a vested interested in the profession’s progress. As Chair of the North American Society for Trenchless Technology – Northwest Chapter (NASTT-NW), representing professionals across our unique and distinctive three-province area, I can assure you that NASTT-NW shares your desire to make our profession as strong, vibrant and progressive as possible.

To that end, we invite you to be part of the Trenchless Journal. This semiannual magazine plays a vital role in our communication, recognition and education process right here in our Chapter’s geographical area of Alberta, Saskatchewan, and Manitoba. The Journal can be read in its print format that is distributed directly to our members and other industry stakeholders as well as in its interactive electronic version hosted on the NASTT-NW website.

As we strive to ensure that our region’s Trenchless Journal accomplishes its important education and communication responsibilities, I urge you to take full advantage of its targeted readership to effectively promote your company’s people, products, and services, and to demonstrate your commitment to, and support of, the important work being done by NASTT-NW and its members. Chad Morrison of our publishing partner – Craig Kelman & Associates Ltd. – will be contacting you in the near future to discuss your participation in the upcoming issue. Your involvement will prove beneficial to all!

Thank you for your interest, participation, and support.

Sincerely,


George Bontus, Chair

We invite you to be a part of our important industry magazine!

We invite you to be a part of our important industry magazine!

This highly qualified audience is made up of key decision makers throughout the three province areas – the CORE of your market. All copies of each issue are individually addressed to qualified decision makers whose positions include:

  • Contracting firms
  • Government/public works officials
  • Engineering firms
  • Utility companies
  • Manufacturers/suppliers
  • Other industry stakeholders

EXTRA ONLINE EXPOSURE!
Ads placed in the Northwest Trenchless Journal will APPEAR ONLINE AT NO EXTRA COST!

Interactive Edition Available Online

Interactive Edition Available Online

With print and electronic communication operating hand-in-hand, you can take advantage of the fact that the Trenchless Journal is available online in a highly interactive format. A user-friendly, interactive ONLINE format that includes:

  1. Active hyperlinks to all websites and emails contained in the publication
  2. Active links to the specific stories from the front cover and contents page
  3. Active links to advertiser websites from their ads

To experience the Northwest Trenchless Journal online, visit www.nastt-nw.com

Why Print Continues To Make An Impression


GETTING ATTENTION
There are fewer magazines and print newsletters in the mail, so more attention is paid to each piece.

WHAT'S OLD IS NEW AGAIN
As social media progresses, online content and iPad applications may be overwhelming. More and more people are attempting to disconnect themselves from digital media, feeling overwhelmed by the sheer volume. Many marketers are continuing to leverage print as something of value in their marketing mix.

PRINT STILL EXCITES PEOPLE
The printed word is still perceived as more credible to many people than anything on the web.

NO AUDIENCE DEVELOPMENT COSTS
Distributed directly to membership or subscriber lists that are continually updated, print magazines enable advertisers to effectively reach a current and accurate target audience. There are no mailing list development, maintenance or retention costs for advertisers in these printed publications.

TOP 10 REASONS WHY ADVERTISERS USE MAGAZINES

  1. Magazines and magazine ads capture focused attention: The focused process of magazine reading leads to less media multi-tasking, ensuring single-minded attention to advertising.
  2. Magazine advertising is targeted: Magazines engage readers in very personal ways. There is a magazine for every profession, industry and personal interest. Use magazines to reach your target audience in a meaningful way.
  3. Magazine advertising is relevant and welcomed: Consumers value magazine advertising, reading it almost as much as the editorial itself. The ads are accepted as an essential part of the magazine mix.
  4. Magazines are credible: Consumers trust magazines so much that they are the leading sources of information that readers recommend by word-of-mouth to others.
  5. Magazines offer a lasting message: Ads keep working 24/7. They provide a lasting, durable message with time to study a brand’s benefits.
  6. Magazines deliver brand relevant imagery: Magazine editorial imbues ads with brand relevant imagery, associations and a frame of reference that delivers greater reader receptivity to brand ads.
  7. Magazine advertising drives web searches and visits: Magazines are where consumers go for ideas and inspiration. That is why magazine ads are leading influencers, driving readers to advertiser websites and to start a search.
  8. Magazines drive the purchase funnel: Magazines are effective across all stages of the purchase funnel, especially brand favorability and purchase consideration – the most sought after metrics that are the hardest to sway.
  9. Magazine advertising enhances ROI: Allocating more ad dollars to magazines in the marketing mix improves marketing and advertising return on investment (ROI).
  10. Magazines sell: Study after study prove that magazines help drive sales objectives, as a stand alone medium or in combination with others. Over half of readers act on exposure to magazine ads.