Looking to reach the trucking industry across western Canada, including British Columbia, Alberta, Saskatchewan and Manitoba?

Western Canada Highway News has a controlled circulation of 4,000 with a pass-along readership of over 12,000*

 

Dear Colleague,

Over the last number of years, our official association magazine – Western Canada Highway News – has grown to become the voice of the trucking industry across western Canada and beyond. From providing timely and relevant news, to dealing with important issues facing our industry and membership, Western Canada Highway News plays a vital role in promoting our four associations.

Specifically, this publication is a powerful advertising tool circulated every quarter directly into the hands of more than 4,000 association members. Your target audience consists of 4,000 buyers and decision makers within Western Canada’s trucking industry. There is no better vehicle for your firm’s product(s) and/or service(s) than Western Canada Highway News as it is mailed directly to :

  • company owners
  • senior executives
  • owner/operators
  • fleet managers
  • operations managers
  • maintenance managers

The feedback from our members and readers is that Western Canada Highway News is well received, highly informative and a very much valued tool. We encourage you and your firm to book space and join with us as partners as we continue to build and strengthen our association for the new millennium.

Sincerely,

Dave Earle
President and CEO, BCTA

Chris Nash
President, AMTA

Susan Ewart
Executive Director, STA

Terry Shaw
Executive Director, MTA

Be A Part Of Our Important Industry Magazine!

Be A Part Of Our Important Industry Magazine!

Western Canada Highway News, in its role as the official publication of the trucking associations in British Columbia, Alberta, Saskatchewan and Manitoba, is committed to providing leading edge, timely information on business practices, technology, trends, new products/services, legal and legislative issues that affect professionals in Western Canada’s trucking industry.


EXTRA ONLINE EXPOSURE!
Ads placed in Western Canada Highway News will APPEAR ONLINE AT NO EXTRA COST!

Interactive Edition Available Online

Interactive Edition Available Online

With print and electronic communication operating hand-in-hand, you can take advantage of the fact that Western Canada Highway News is also available online in a highly interactive format.

Flip-through pages, the sounds of turning pages, and even shading along the spine all enhance your reading experience. This is the world’s first full html5 solution on the market giving you the same interactive experience as the flash version. In addition to the book layout, you can also select a presentation view that presents single pages rather than the traditional double page layout.

WHY PRINT CONTINUES TO MAKE AN IMPRESSION


GETTING ATTENTION
There are fewer magazines and print newsletters in the mail, so more attention is paid to each piece.

WHAT'S OLD IS NEW AGAIN
As social media progresses, online content and iPad applications may be overwhelming. More and more people are attempting to disconnect themselves from digital media, feeling overwhelmed by the sheer volume. Many marketers are continuing to leverage print as something of value in their marketing mix.

PRINT STILL EXCITES PEOPLE
The printed word is still perceived as more credible to many people than anything on the web.

NO AUDIENCE DEVELOPMENT COSTS
Distributed directly to membership or subscriber lists that are continually updated, print magazines enable advertisers to effectively reach a current and accurate target audience. There are no mailing list development, maintenance or retention costs for advertisers in these printed publications.

TOP 10 REASONS WHY ADVERTISERS USE MAGAZINES

  1. Magazines and magazine ads capture focused attention: The focused process of magazine reading leads to less media multi-tasking, ensuring single-minded attention to advertising.
  2. Magazine advertising is targeted: Magazines engage readers in very personal ways. There is a magazine for every profession, industry and personal interest. Use magazines to reach your target audience in a meaningful way.
  3. Magazine advertising is relevant and welcomed: Consumers value magazine advertising, reading it almost as much as the editorial itself. The ads are accepted as an essential part of the magazine mix.
  4. Magazines are credible: Consumers trust magazines so much that they are the leading sources of information that readers recommend by word-of-mouth to others.
  5. Magazines offer a lasting message: Ads keep working 24/7. They provide a lasting, durable message with time to study a brand’s benefits.
  6. Magazines deliver brand relevant imagery: Magazine editorial imbues ads with brand relevant imagery, associations and a frame of reference that delivers greater reader receptivity to brand ads.
  7. Magazine advertising drives web searches and visits: Magazines are where consumers go for ideas and inspiration. That is why magazine ads are leading influencers, driving readers to advertiser websites and to start a search.
  8. Magazines drive the purchase funnel: Magazines are effective across all stages of the purchase funnel, especially brand favorability and purchase consideration – the most sought after metrics that are the hardest to sway.
  9. Magazine advertising enhances ROI: Allocating more ad dollars to magazines in the marketing mix improves marketing and advertising return on investment (ROI).
  10. Magazines sell: Study after study prove that magazines help drive sales objectives, as a stand alone medium or in combination with others. Over half of readers act on exposure to magazine ads.