WATERMARK

spring2020 *Cover is subject to change

SPRING

CONFERENCE EDITION
Theme: TBD

Space Closing: Mid-February
Distribution: Mid-April

*BONUS DISTRIBUTION AT SHOW

SUMMER

Theme: TBD

Space Closing:
Late May
Distribution: Mid-July

FALL

Theme: TBD

Space Closing:
Mid-August
Distribution: Late September

WINTER

Theme: TBD

Space Closing: Late October
Distribution: Early December
Full Colour 1 Time Rate 4 Time Rate
Outside Back Cover $2,550 $2,325
Inside Front or Back Cover $2,350 $2,225
Full page $2,200 $2,075
2/3 page $1,950 $1,825
1/2 page island $1,850 $1,775
1/2 page $1,750 $1,675
1/3 page $1,175 $1,150
1/4 page $1,025 $950
1/6 page $625 $575
1/8 page $525 $475

Black and white rates are 10% less than full colour. Bleeds & Special Positions 15% over space. Rates are NET of agency commission. Rates quoted are for space (and colour) only.

MEMBERSHIP & BUYERS' GUIDE

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Membership & Buyers' Guide

The BCWWA Membership Directory & Buyer’s Guide is an invaluable source of information for those in the water and wastewater industry. It is a year-round reference manual for association members – helping them make buying decisions about the products and services they need for their business. The controlled circulation of 4,600+ includes all members of BCWWA. This targeted and qualified audience comprises key decision-makers with buying authority and influence.

Space closing: Late October

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Black and white rates are 10% less than full colour.
RATES ARE NET OF AGENCY COMMISSION.

Ad dimensions (in inches):

Ad Size Width Depth
Inside/Back Cover
   Bleed 9.25” 11.25”
   Trim 9” 11”
   Live Area 8.25” 10.25”
Full Page
   Bleed 8.75” 11.25”
   Trim 8.5” 11”
   Live Area 7.5” 10”
2/3 horizontal 7” 6.125”
2/3 vertical 4.625” 9.5”
1/2 island 4.625” 7”
1/2 horizontal 7” 4.625”
1/3 square 4.625" 4.625"
1/3 vertical 2.125” 9.5”
1/3 banner 7” 3.25”
1/4 vertical 3.375” 4.625”
1/4 banner 7” 2.5”
1/6 horizontal 4.625” 2.125”
1/6 vertical 2.125” 4.625”
1/6 banner 7” 1.625”
1/8 horizontal 3.375” 2.125”
1/8 vertical 2.125” 3.375”

ONLINE & MOBILE ADVERTISING

Advertising on the BCWWA Website – bcwwa.org

Advertising on the BCWWA website is a great way to reach member and non-member visitors and reinforce your marketing message. Visitors log on to bcwwa.org to learn about upcoming association events, discover ways to maximize their BCWWA membership, view the latest issues of Watermark and more! Advertising on bcwwa.org offers several cost-effective opportunities to position your company as a leader in front of an influential group of water and wastewater professionals.

Features of BCWWA website advertising:
• One exclusive advertiser per month – NO ROTATING
• Directs visitors to the landing page of your choice to expedite purchases
• Year-round visibility reinforces brand recognition
• Allows dynamic, time-sensitive promotion

Some key bcwwa.org stats:
• 202,000 total sessions
• 136,000 total users
• 611,000 page views
• Home page analytics:
• 73,000 page views (12% of the total page views)
• 56,000 unique page views

Advertising rates
12 months for $2,400
6 months for $1,320
3 months for $690
1 month for $250

616 pixels wide x 100 pixels high

Advertising in the Waterline e-newsletter

Now more than ever, professionals consume information on the go. Our e-newsletter, Waterline, allows members to stay informed about timely industry topics and association news whether they are in the
office or on the road.

Enjoy the benefits of a targeted e-newsletter:
• Delivers your message directly to the inboxes of approximately 1,600 decision-makers on the first Wednesday of each month
• Waterline’s readership is comprised of individual, student and operator BCWWA members
• Frequently forwarded to others for additional exposure
• Directs visitors to the landing page of your choice to facilitate the purchasing process
• Limited available ad space makes each position exclusive
• Change artwork monthly at no additional cost to promote time-sensitive offers and events

Banner at top of page (600 x 150 pixels)
12 issue for $2,400
6 Issues for $1,500
3 Issues for $825
1 Issue for $300

End or Middle of page (600 x 150 pixels)
12 issue for $1,200
6 Issues for $900
3 Issues for $525
1 Issue for $200
• Only one spot available each issue – NO ROTATION

Advertising Rates

*Ads booked in the print magazine will APPEAR ONLINE AT NO EXTRA COST!

WATERMARK

SIZE/POSITION
1 TIME RATE
4 TIME RATE
Outside Back Cover
Inside Front or Back Cover
Full Page
2/3 Page
1/2 Page Island
1/2 Page
1/3 Page
1/4 Page
1/6 Page
1/8 Page

MEMBERSHIP & BUYERS' GUIDE

SIZE/POSITION
FULL COLOR RATE
Inside Front Cover
Inside Back Cover
Outside Back Cover
Full Page
1/2 Page
1/3 Page
1/4 Page
1/6 Page
1/8 Page

ONLINE & MOBILE ADVERTISING

  BCWWA Website – bcwwa.org Waterline E-Newsletter - Top Banner Waterline E-Newsletter - Middle Banner
12 Months/Issues
6 Months/Issues
3 Months/Issues
1 Month/Issue
PLEASE PROVIDE YOUR INFORMATION BELOW


To reach water professionals through Watermark and its targeted readership, contact Chad at your earliest convenience to discuss your company’s promotional plans.

Chad Morrison, Marketing Manager
Toll Free: 866-985-9788 Email: chad@kelman.ca

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